Chapter 12 Practice Quiz

Media and Communication: Looking Back, Looking Forward
. Studying mass communication from a critical perspective means ________.

. From a critical perspective, the media are best seen as ________.

. An examination of ___________ communication shows how media can shrink social distance and shift relations of political power.

. While digital electronic communication has both binding and fragmenting effects, it _______.

. Media systems are the products of technology and ___________.

. Mass communication in this book as _________.

. The social challenge new media present is _________.

. Historically, the institution that sought to control the press was __________.

. Which medium was seen as a potential harbinger of greater social coherence, public expression and responsibility in the media?

. The New World Information and Communication Order championed _________.

. Unlike science, in the study of communication, the importance of a statement is not limited to whether it ________.

. In the study of communication, representation is the practice of __________.

. The use of signifiers and sign systems is the focus of which approach to studying media content?

. Early academic studies of audiences perceived them as _______.

. Industry-based research approaches audiences as ________.

. Chris Anderson's long-tail phenomenon refers to ________.

. The sense of professionalism for cultural producers is being eroded by __________.

. Kondratiev wave cycles last for about 50 years, and 5 such waves have occurred since about 1800, based on all of the following except _______.

. Policy provides a set of rules governing the way information and media products are created and consumed, including ________.

. Which of the following are concerns with foreign ownership of Canadian media?

. The internet undermines practices and institutions of mass communication.

. The social challenge new media present is how they might be put to work for the interest of large private corporations rather than for the public interest.

. Over-the-top (OTT) video delivery services like Netflix, Apple TV, and Google TV threaten to overwhelm the Canadian television system.

. The social responsibility thesis provides an appropriate perspective to assess media performance in Canada.

. The critical theory perspective offers insight into how politics and economics give form to media content. The media influence all dimensions of society: economics, politics, education, culture, the family, and individual lives.

. Government sponsored inquiries have had little impact in shaping mass media growth and development in Canada.

. The task of audience members is to discern the meaning embedded within communications.

. Communications policy is intended to restrict some practices and enable others.

. The term "technology" refers strictly to machines.

. Media industries in Canada are governed by exclusively free-market economics.

. Chris Anderson's long-tail phenomenon asserts that everyone makes money when a hit comes along.

. Technoscapes are formed by the global configuration of global capital.

. The global economy is not a new development and there has been strong global trade for over 500 years.

. Cultural producers are considered professionals in the sense that they are responsible for upholding the standards of their practice.

. The relationship between first-copy costs and run-on costs is dramatically different in cultural production than in the production of other commodities.

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