Chapter 1 Practice Quiz

Defining the Field
. The internet, along with new media platforms and companies, have ________.

. Critics of the utopian view of media development argue that communication systems are designed primarily for ________.

. ________ is NOT an example of corporate convergence.

. According to a 2017 report, the average Canadian spends approximately ________ per month on the web.

. Principles behind the technology of the telegraph were developed in the ________.

. Co-axial cable television technology first found application in US cities in ________.

. The mathematical model of communication was developed by ________.

. Communication is ________.

. According to the text, mass communication means ________.

. Of the following, ________ might NOT be considered a communication medium.

. In communication studies, convergence can be understood as ________.

. The social model of the media stresses ________.

. The mass media are major contributors to our knowledge and understanding of the world because of ________.

. Media technologies develop from and function in the context of ________.

. The telephone was initially marketed and used as _______.

. Canadian broadcasters carry little Canadian programming due to ________.

. Media are important to the Canadian economy for all of the following reasons except which of the following?

. Consumer culture expanded most significantly in ________.

. Media generate a global cultural consciousness through which of the following?

. The telegraph was a key technology in shrinking space through time.

. Promoters of new media and communication technologies often present a particularly pessimistic or dystopian view of media development.

. The strength of the Shannon—Weaver Model of Communication is its complexity and inclusion of social factors affecting communication.

. A medium is any vehicle that conveys information, including language and musical instruments, for example.

. The radio was invented in the mid-twentieth century.

. The internet is the latest example of a centralized broadcast system.

. Mass communication occurs only when the audience is unknown to the content creator.

. While television was first demonstrated in the mid-1920s, it wasn't until the 1950s that it began to find wide-scale use in homes in Canada.

. A utopian view of media development might claim that communication technology increasingly delivers more choice in information and entertainment.

. Prior to interactive media, audiences had to assume a passive read only relationship with media content.

. The mass audience is best thought of as a mob or as an unthinking mass of individuals vulnerable to the intentional or unintentional manipulations of media practitioners.

. Canadians are the top users of the internet in the world.

. Access to computers and the internet is no longer an issue in Canada due to improved technological developments.

. Taking a critical perspective on media, as the textbook does, primarily focuses on complaints about advertising and media violence.

. The term "prosumer" was coined to explain how today's media users are simultaneously producers and consumers of media content.

. The ability for consumers to create and share media content is an example of convergence.

. In Canada, it is a relatively new phenomenon for media owners to use their products to influence political action.

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