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A short note on Market Segmentation: doesn’t appear to work - KS
http://www.quickmba.com/marketing/market-segmentation/
A case study of Nivea Sun Protection Products which provides a useful illustration of skilful market segmentation analysis:
http://www.instant.ly/blog/2012/09/nivea-sun-protection-products-a-case-study-in-market-segmentation/
A 13-minute video, in which Professor Michael Porter explains and discusses the Five Forces Model:
http://www.youtube.com/watch?v=mYF2_FBCvXw
A useful short note on Product Life Cycle: Doesn’t appear to work KS
http://www.quickmba.com/marketing/product/lifecycle/
A short note on the three-stage International Product Life Cycle model
http://www.provenmodels.com/583
A very useful website dedicated to Scenario Planning:
http://www.well.com/~mb/scenario_planning/