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A short video on why CSR can represent a sound business strategy and can lead to a competitive advantage:
http://www.youtube.com/watch?v=rubwxHb_8x4
The home page of World Business Council for Sustainable Development, which allows you to download many of WBCSD’s case studies and reports on CSR:
http://www.wbcsd.org/
An excellent 4-minute CNBC video on how CSR can lead to innovation:
http://www.youtube.com/watch?v=v6yj4qfqGyg
An interesting discussion group on business ethics and CSR:
http://www.jiscmail.ac.uk/lists/business-ethics.html
A 2.5-minute video, in which Professor C. K. Prahalad uses the example of an innovation at General Electric to explain the value of ‘bottom of the pyramid’ business models:
http://www.youtube.com/watch?v=9B_MKcUvSas