Chapter 2 Matching Activity

Sensory Persistence and Information Persistence

Research on echoic memory using serial recall found the ­­­­­________ (recall is better for the final items in a list presented verbally than when the items are presented visually).

Sperling (1960) believes that information in iconic memory was ________, meaning that it had not yet been processed to the point of having meaning.

________ is defined as the finding that stimulus persistence decreases as the duration of a stimulus increases.

________ is a large-capacity, short-duration memory store for auditory information.

________ is a very brief, very large-capacity, modality-specific memory store.

In Sperling’s research, the ________ tests participants’ memory of one row cued after the display.

________ is the term used to describe when recalling information can negatively affect the ability to retrieval other information.

In Sperling’s research, the ________ tests participants’ memory of an entire 3×4 matrix of letters.

The area of the brain most associated with information persistence lies along the ________.

________ is a large-capacity, short-duration memory store for visual information.

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