Memory and the Marketplace

The ___________ is a technique that allows researchers to estimate the contributions that automatic and conscious processes had in retrieval.

A common procedure used by marketing companies to test explicit recall and recognition from ad campaigns is the _____________.

________ purchases typically rely more on explicit memory whereas ________ purchases rely more on implicit memory.

Some research suggests our voter choice is affected by _______ which goes up or down depending on our evaluations of new incoming information.

________ information is better remembered than ________information in political campaigns.

Repetition will have a bigger impact on ________ if exposures are spaced out, while repetition will have a bigger impact on ________ if exposures occur close together.

Braun’s (1999) results suggested that ________ can make consumers believe they had previously sampled a better-tasting juice by altering their memories for the tasting experience.

________ can have a big impact on political opinion and voting.

The sense of familiarity that drives brand preferences is supported by ________.

The period of time during which repeated exposures to advertisement results in a positive effect on consumer attitudes is called. _________. On the other hand, too many exposures start to have a negative effect on consumer attitudes; this period of time is called __________.

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