http://www.dailymail.co.uk/news/article-2421568/Revolt-Cadburys-rounder-sweeter-bars-Not-classic-rectangle-shape-Dairy-Milk-changed-customers-also-sugary.html. Read this article and discuss why this product change failed according to brand associations. 

Watch this video: https://www.youtube.com/watch?v=C1s65IGuRMM. Discuss what campaigns like this can do for consumer perceptions towards a brand. Is this a good way to for brands to alter consumer perception or do you feel that campaigns such as these lack authenticity? 

Visit http://www.kingislanddairy.com.au/product_type/blue-vein-cheese/ Open the links on the different types of cheese. Refer to the discussion on shapes in chapter 9 to assess whether these are appropriate to help convey meaning about each cheese brand and the key attributes, taste and texture. 

Some brands use celebrity endorsers to promote their products. Visit this site: https://izea.com/2017/02/06/celebrity-endorsements-brands/. Choose two or more

symbolic brands there where the underlying purchase decision is positively motivated, for sensory gratification or social approval. In light of this, assess whether the celebrity chosen is appropriate.