Chapter 8 Web links

Brand strategies 1 - symbolic brands

http://trappedinspace.com/brands/fashion.php

This site uses the yahoo search engine to capture the percentage of hits on websites where fashion brand names and a predetermined set of attributes are used together. With over 100 matched attributes, visitors to this site can check which brands will make them look and feel exciting, confident, powerful, arrogant, and even wicked.

http://www.brandinsightblog.com/

Brand Insight Blog offers articles/opinion pieces on a range of marketing related topics including branding, Not-profit marketing, retail marketing, packaging etc. It also offers some case studies and discussions. 

http://www.adweek.com/adfreak/40-brand-logos-hidden-messages-starting-most-famous-one-160798

This URL takes you to an article that highlights the hidden symbols in some of the world’s most iconic brands. The Adweek website itself also offers some very interesting marketing articles with a specific focus on branding and advertising. 

https://www.marketingdive.com/news/marketing-campaign-fails-wins-2017/443799

This URL takes you to the best brand wins and worst brand losses of 2017. It includes videos and images of both winners and losers.

https://identitydesigned.com/  

Identity Designed showcases a number of brand identities from around the world, providing examples of brand storytelling and visual identities.

https://www.underconsideration.com/brandnew/

Brand New is a branding blog that provides expert opinion on brand identity and packaging work, providing reviews and announcements on international brand work.

http://www.cloutbranding.com/news-and-views/brand-symbolism/

This URL takes you directly to an article about brand symbolism on The Wrecking Ball, the online publication of Clout Branding which specialises in brand strategy and design.

http://www.businessinsider.com/apple-on-cannibalization-2015-12?IR=T

This URL leads directly to an article on Business Insider that discusses Apple’s ethos for strategic cannibalization.

Back to top