Watch these ads and assign them to a specific strategy (i.e. personal meanings, social differentiation or social integration strategies). Discuss whether you think this is effective in reaching the right audience:

https://www.youtube.com/watch?v=IJNR2EpS0jw

https://www.youtube.com/watch?v=mU_ipDc79QM

https://www.youtube.com/watch?v=ifuO7QB0i6w

https://www.youtube.com/watch?v=K9vFWA1rnWc

https://www.youtube.com/watch?v=MRbVTKU-6nQ https://www.youtube.com/watch?v=KGqbUZIT0Sc 

Visit http://www.youtube.com/watch?v=iaFURioyofg to view an ad for Portuguese beer Super Bock. Which of the Nostalgia related themes outlined in Table 8.1 can you identify?

http://www.msi.org/articles/is-your-brand-a-partner-a-best-friend-or-a-secret-affair-for-your-customers/. What personal meaning strategies can you identify here?

Read this article about the coolest brands according to Generation Z: https://www.huffingtonpost.com/entry/what-are-the-coolest-brands-to-generation-z-and-millennials_us_58f4eb8be4b04cae050dc957. Pick any 3 of the top 10 and discuss why these brands are cool using the criteria identified in the Superbrands study discussed in the Chapter 8. Do each of these brands have a sacrifice group?