http://www.definedbranding.com/110/27/Brands-are-Everywhere

Defined Branding’s video on the power and importance of brands as more than a logo or marketing device.

https://www.ted.com/talks/morgan_spurlock_the_greatest_ted_talk_ever_sold/transcript

Morgan Spurlock takes a humorous look at the prevalence of branding in our everyday lives for Ted Talks.

https://www.cbsnews.com/news/the-art-of-creating-brand-names/

Brand Name consultant Lee Cowan speaks for CBS news on the importance of brand names, and their ability to instantiate certain qualities.