https://www.youtube.com/watch?v=8W5ycYuhrK8

An interview with Professor Philip Kotler from Northwestern University on the importance of brand equity.

https://www.youtube.com/watch?v=fYSkgb4YVu8

Multiple brand leaders from companies such as Google and Frito-Lay discuss maximization of brand value for the Center for Customer Insights at Yale SOM.

http://interbrand.com/best-brands/best-global-brands/methodology/

Interbrand, one of the major brand valuation companies, explains its methodology behind brand valuation.