Chapter 6 Web links
WPP group controls many of the largest and most prestigious marketing communication agencies in the world. This site has a ‘reading room’ that contains articles on the latest trend in branding and marketing communication. It also contains the ‘WPPED Cream’ awards, which showcases the best advertising from WPP agencies.
https://www.britisharrows.com/british-arrows-2018/
This is the site for the British Arrows Awards which celebrates the UK’s best television and cinema advertising. You can view current award-winning commercials as well as an archive of previous years.
FutureBrand are a leading global brand consultancy. This site contains ‘featured’ and ‘legend’ cases which provide background detail on the leading brands they have been involved with. They also provide opinion pieces and other brand related news.
https://www.brandingstrategyinsider.com/
This site offers thought pieces on global brand strategy and management with authors from consulting, corporate and academic backgrounds.
Adstasher provides a collection of thought pieces on new and emerging ads, including a showcase of trending ads worldwide.
https://www.campaignlive.co.uk/media?src_site=mediaweek
Campaign is a UK based site. It serves all forms marketing communications, including TV, radio, newspapers, magazines, outdoor, digital, and agencies.
The above link is for the well-known global marketing communications agency J. Walter Thompson. Their ‘Thinking’ tab gives you access to a number of resources (registration required) around trends and the ‘Blog’ tab offers some engaging articles presented in an innovative way.
https://www.reviewtrackers.com/blog/
This URL directs you to the blog of ReviewTrackers, a company which offers review monitoring services. Their blog includes pieces on brand perception and reviews as well as strategy and management.