https://www.coursera.org/learn/brand-image-high-impact-campaign/lecture/kY7F7/the-positioning-statement-interview-with-maria-haro

This video provides a short and succinct explanation of brand positioning statements and how they differ from brand strategy. It uses the case study of Starbucks to illustrate a positioning statement’s role in brand formation.

https://www.youtube.com/watch?v=oZ-7RQj_wYU

This interview with Buzzfeed discusses the workings of content marketing and what factors makes it successful. It also considers how content advertising differs across different kinds of media. This is a detailed exploration with one of the foremost content advertisers.