Chapter 4 Web links

Cultural meaning systems and brands

http://www.brandchannel.com

This site is an Interbrand initiative which allows branding experts to converse. Brandchannel facilitates exchanges on the subject of brands and branding from practitioners all over the world using online debates, and white paper submissions. It also offers global listings for conferences, courses, and careers, as well as links to industry resources.

http://www.coolbrands.uk.com

This site identifies and recognises the UKs coolest brands using the opinions of both experts and consumers.

http://www.lovemarks.com/

Lovemarks.com is a Saatchi and Saatchi initiative which is positioned as a ‘place for promoting and perpetuating awareness of Lovemarks around the globe and creating emotional connections with consumers by allowing them to share their Lovemark stories’. The site tells you what ‘Hot’ is and also allows you to join and post stories about your favourite brands. There is also a Twitter feed - http://twitter.com/editorlovemarks

http://trappedinspace.com/brands/fashion.php

This site uses the yahoo search engine to capture the percentage of hits on websites where fashion brand names and a predetermined set of attributes are used together. With over 100 matched attributes, visitors to this site can check which brands will make them look and feel exciting, confident, powerful, arrogant, and even wicked.

http://www.brandarchitect.com/

The brand architect group include companies in the US and Japan who focus on developing brand strategy and “brand expression”. This site provides access to a number of case studies based on client brands.

https://www.marketingmag.com.au/

This Australian marketing website provides a range of marketing strategy articles, case studies and resources covering a full range of relevant topics for marketing professionals. 

http://www.brandinsightblog.com/

Brand Insight Blog offers articles/opinion pieces on a range of marketing related topics including branding, Not-profit marketing, retail marketing, packaging etc. It also offers some case studies and discussions. 

http://www.adweek.com/adfreak/40-brand-logos-hidden-messages-starting-most-famous-one-160798

This URL takes you to an article that highlights the hidden symbols in some of the world’s most iconic brands. The Adweek website itself also offers some very interesting marketing articles with a specific focus on branding and advertising. 

https://www.marketingdive.com/news/marketing-campaign-fails-wins-2017/443799/

This URL takes you to the best brand wins and worst brand losses of 2017. It includes videos and images of both winners and losers.

https://identitydesigned.com/  

Identity Designed showcases a number of brand identities from around the world, providing examples of brand storytelling and visual identities.

https://www.underconsideration.com/brandnew/

Brand New is a branding blog that provides expert opinion on brand identity and packaging work, providing reviews and announcements on international brand work.

http://www.brandpersonalities.com.au

Brand Personalities, a side project of White River Design, is a branding studio that assists brands in forming personalities, largely based on Carl Jung’s 12 personality archetypes. The site provides details about various ‘personalities’ and the brand identities they create, whilst providing examples of brands that conform to each personality.

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