Read this article http://www.creativebloq.com/logo-design/how-adidas-logo-earned-its-stripes-11135390 and visit this site: http://www.adidas.com. Adidas is one of the most recognisable sports brands and has transcended sport to move into popular culture. What social symbolic meaning does Adidas portray and how does the brand achieve this?

Look at this slide show: http://www.forbes.com/pictures/fkmm45fghl/the-luxury-brands-that-bring-home-the-bling/. Discuss how luxury brands can be considered tools for symbolic self-completion.      

Visit this website: https://blingh2o.com/. How do Blingh20 consumers see themselves? Apply this using identity and self-symbolic consumption.

Watch this ad: https://www.youtube.com/watch?v=ZgcgFP9nGqY. Levi’s Jeans. Use this ad to explain the comment in Chapter 3 that the relationship between advertising and the consumer is dialectical.

Read this article: https://www.emotivebrand.com/meaningful-brand-connections/. Think of some brands that have a deep meaning or sentimental value for you? Why do marketers want to maintain this connection?