Chapter 2 Web links
This site is an Interbrand initiative which allows branding experts to converse. Brandchannel facilitates exchanges on the subject of brands and branding from practitioners all over the world using online debates and white paper submissions. It also offers global listings for conferences, courses and careers, as well as links to industry resources.
Lovemarks.com is a Saatchi and Saatchi initiative which is positioned as a ‘place for promoting and perpetuating awareness of Lovemarks around the globe and creating emotional connections with consumers by allowing them to share their Lovemark stories’. The site tells you what “Hot” is and also allows you to join and post stories about your favourite brands. There is also a Twitter feed—http://twitter.com/editorlovemarks
http://www.brandarchitect.com/
The brand architect group include companies in the US and Japan who focus on developing brand strategy and ‘brand expression’. This site provides access to a number of case studies based on client brands.
Emotions elicited through advertising influence our decisions to consume a particular product or service. However, are we bombarded with a range of untruths? Adbusters provides an alternative insight into marketing’s capitalistic approach, thus demonstrating the importance of ethical marketing.
Identity Designed showcases a number of brand identities from around the world, providing examples of brand storytelling and visual identities.
https://www.underconsideration.com/brandnew/
Brand New is a branding blog that provides expert opinion on brand identity and packaging work, providing reviews and announcements on international brand work.
https://www.emotivebrand.com/blog/
Emotive Brand is a strategy and design firm that specialises in making brands emotionally meaningful to consumers. Their blog contains several articles relating to narrative, emotion and belonging in relation to brands.