Watch this video: https://www.youtube.com/watch?v=gNsvVky3ks. What emotional appeals does this ad generate for the target audience and what changes in behaviour does it hope to achieve? As a viewer, discuss what emotions and feelings it creates for you?

Watch this video: https://www.youtube.com/watch?v=iYhCn0jf46U. What does this ad do for your level of trust towards beauty and fashion brands? Why is trust important and what are the negative consequences if trust between a brand and consumer has been broken?

 Visit http://www.lovemarks.com/ and read some of the comments members have made about their favourite brands (you can subscribe for free to view more). What aspects of Figure 2.1: A model of emotion driven choice, can you discern in these commentaries?

Visit https://www.youtube.com/watch?v=6IjUkNmUcHc and view the ad EPURON–The Power of Wind Campaign. Discuss the non-verbal imagery and explain why this ad won gold at Cannes in 2007.   

Watch this video: https://www.youtube.com/watch?v=zDfrPGP_ahw. Using the symbolic meaning of consumption, how would Bentley users view themselves? What do marketers do to enhance this self-perception? 

Visit this site: http://pzrservices.typepad.com/advertisingisgoodforyou/2007/06/now-thats-how-a.html. Guilt can play a strong role in our consumption behaviour. Discuss how not-for-profit organisations can use guilt appeals to generate consumer reactions to their organisation.