https://www.youtube.com/watch?v=LGJdbbAr2jk

In this video, journalist Malcolm Gladwell briefly discusses the effectiveness of a brand’s move to emotional marketing, as well as the power of emotive advertising to express a lot in a little time.

https://www.youtube.com/watch?v=zXTakDJG-NM

This video analyses various examples of brand’s use of emotional marketing–or lack thereof. It provides a succinct insight into the impacts of emotions in marketing and the connotations such strategies can confer.

https://www.youtube.com/watch?v=HkWRF23pj6M

This video explores the emotional strategies employed by Nike and why they are so successful. This analysis of Nike’s strategy, broken down into a five-step formula, provides in depth insight into the workings of emotional marketing.