http://www.britishbrandsgroup.org.uk/

British Brands Group is a membership based organisation set up to champion branding in the UK. Their stated objective is to ensure their positive contribution to consumers, the economy, and society. On this site you will find a substantial library of articles and other publications by prominent practitioners and academics. There is also an archive of their sponsored ‘Brands Lecture’ delivered annually by a leading figure in the branding sphere.

https://www.brandingstrategyinsider.com/2015/02/the-differences-between-brand-and-reputation.html#.WtpBoiuxPY

This URL provides a counter perspective to the notion of employees as brands. It references a similar article here: https://sloanreview.mit.edu/article/dont-confuse-reputation-with-brand/ . (You will need access to MIT’s Sloan Management Review to view this referenced article in full.)

https://experiencematters.wordpress.com/

This Non-Profit Organisation is dedicated to assisting customer experience professionals. It offers a number of paid reports which offer some key advice into maximising the customer experience as well as a number of free opinion pieces and videos exploring the customer experience.

http://www.cultbranding.com/

Cult Branding is a consultancy firm that assists business in developing a strong corporate culture and help build relationships with customers. Under the ‘Media’ section, a variety of articles that have been written about the company are listed to showcase its success stories. 

https://www.reputationinstitute.com

This company specialises in assisting organisations manage their corporate reputation. This demonstrates the importance that positive reputation management can have on brand equity. Further research and blog tabs provide some very useful information on corporate reputation and the far-reaching implications these can have.

http://www.cuttingedgepr.com/free_articles.asp

This website is the offshoot of Century Consulting, an Australian Public Relations firm. Under the free articles tab there are a range of articles discussing corporate reputation, stakeholder management, stakeholder communication and communication measurement.

https://www.forbes.com/sites/vickyvalet/2018/03/15/the-worlds-most-reputable-companies-2018/#6ddac56d26d5

This URL leads you to an article in Forbes which lists the top 100 most reputable companies in 2018.

https://reputation911.com/blog/

This URL takes you to the blog of Reputation911, a company that specialises in brand reputation building and analysis. The blog offers information on reputation, and insights and guides on how to manage brand reputation.

https://www.rivaliq.com/blog/customer-experiences-business-reputation/

This URL takes you directly to an article about customer experience and brand reputation on the Rival IQ site, which provides social media analytics for clients such as the Denver Broncos, and Amazon Music.