https://www.youtube.com/watch?v=eEDbZH-NUuE

This video looks at the power of storytelling to create employee brand ambassadors.

https://www.youtube.com/watch?v=4CigGCENQE

Professor Gary Davis talks for the Manchester Business School on how corporate reputation has evolved and how reputation can be maintained and developed as a positive tool for promotion.

http://fortune.com/2017/03/01/apple-corporate-reputation/

This video looks at the competition for brand reputation between tech giants Apple and Google and how Apple has fallen behind brands like Google. The accompanying article provides some details on brand value.