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Chapter 11 Video links
Brand portfolio management
https://www.youtube.com/watch?v=4mnkAFdwY0o
A useful video that details brand extension, giving a case example through the Ford and examining the challenges that might be faced in extending a brand,
https://www.youtube.com/watch?v=svMrZ4ms_5w
This short video from the Kellogg School of Management outlines some of the concepts that need to be engaged with when managing a brand portfolio.