Chapter 10 Web links

Brand Innovation and Digital Media

http://www.cnet.com

CNET offers advice and reviews on the latest technology. On this site you will find numerous reviews, including video and podcast, on technology in use. CNET also has Facebook http://www.facebook.com/cnet#!/cnet?v=info, Twitter http://twitter.com/cnet, and YouTube http://www.youtube.com/user/CNETTV  sites.

http://www.satmetrix.com/

This site is run by Satmetrix a software application and consulting service. On this site there are a number of interesting case studies and white papers about the use of the internet and software to enhance and track customer loyalty to the brand as well as employee engagement. The company, in conjunction with Fred Reichheld, has developed a Net Promoter Score that provides an indication of the loyalty and financial growth relationship  

https://www.bloomberg.com/businessweek

Businessweek is Bloomsburg online publication. This site is dedicated to issues around innovation and includes innovation news, featured bloggers, and links to an innovation job board. 

http://strategyonline.ca/

Strategy Online is a Canadian marketing website which covers a variety of topics including innovation, branding and technology. They provide a number of articles that address current branding and technology issues.

https://www.campaignlive.co.uk

This site brings news, analyses, opinion, research and events concerning branding and marketing. Additional features such as technology and trends allow the user to keep up-to-date on what is happening in the world of marketing.

http://www.sitepoint.com/

Site point offers news to web professionals. This includes articles, books, and courses about new ideas and concepts as well as discussions regarding the latest technology. 

https://www.thinkmoncur.com/

Moncur is a branding and digital agency. Their ‘Blog’ tab leads you to some articles written by industry professionals regarding technology in branding. Their case studies also provide some good examples of effective digital campaigns.

http://www.bestglobalbrands.com/

This site lists the top 100 global brands. The filter allows you to sort by country and industry. The interesting thing here is that if you look at the top brands you will see how many of them operate within the high technology space.

http://www.digitalbuzzblog.com/

This site has videos related to a number of digital trends and technologically oriented products.

https://www.statista.com/topics/2057/brands-on-social-media/

This site provides links to a wide range of statistics and facts about brands’ engagement with various social media platforms. It includes statistics on which brands lead social media engagement overall and on specific forums.

https://brandsandinnovation.com

This blog contains articles exploring the relationship between brands and technological innovation. It covers a broad range of technologies, from virtual reality and Apple Pay to the internet and social media.

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