Visit https://www.playstation.com/en-au/home/ to view Sony Playstation’s website. As a high-tech brand product, branding is very important. Look at Table 10.2 and analyse what strategies Sony Playstation are adopting and implementing to achieve success.  

Visit this page to see the most innovative companies in 2017:

https://www.fastcompany.com/most-innovative-companies/2017.

Pick 2 and discuss how individual, personal, and sociocultural factors impact on the adoption of these new innovative brands.  

Visit https://fresh.amazon.com/dash/ to read about Amazon Dash, a gadget which allows you to scan products in your cupboard adding them immediately to your online shopping cart for reorder.  Discuss how this might affect your consumer decision making.

Visit http://www.businessinsider.com/tech-flops-of-2010-2010-11# to view the biggest flops in tech for 2010.  Choose two and using this site, and other web resources, investigate why these brands have not taken off. Use Table 10.2, ‘Strategies for branding in high-tech markets’, to frame your investigation. What additional insight does Figure 10.3, ‘The revised technology and adoption life-cycle’, provide?

Watch this advertisement that went viral: https://www.youtube.com/watch?v=NeXMxuNNlE8. LG have used various elements to make this ad popular. Does the ad have the elements of a successful viral campaign discussed in this chapter?

Watch this video https://www.youtube.com/watch?v=k46al9h2Ui0 How does it reflect the evolution of DSMM? Are these kinds of website good for brand competition?

Read this site: http://strategicpsychology.com.au/why-are-we-so-stressed-the-tech-factor/. Discuss this according to the paradoxes of technology in Figure 10.5 using specific examples of the technology you use in your life.