Chapter 1 Web links
Millward Brown is a global research agency specializing in advertising, marketing communications, media, and brand equity research. This site contains up to date ‘Insights’ case studies on leading brands and brand trends.
Advertising Age is a leading print and digital media outlet covering all aspects of marketing communication, including latest consumer research trends, branding initiatives, also job opportunities and other industry news.
This site identifies and recognises the UKs coolest brands using the opinions of both experts and consumers.
http://trappedinspace.com/brands/fashion.php
This site uses the yahoo search engine to capture the percentage of hits on websites where fashion brand names and a predetermined set of attributes are used together. With over 100 matched attributes, visitors to this site can check which brands will make them look and feel exciting, confident, powerful, arrogant, and even wicked.
https://www.marketingmag.com.au/
This Australian marketing website provides a range of marketing strategy articles, case studies, and resources covering a full range of relevant topics for marketing professionals.
Landor is a global brand creator company that is responsible for developing some of the world’s most recognisable brands. Additional ‘talk’ features such as articles and blogs give some good insight from industry professionals.
http://www.brandinsightblog.com/
Brand Insight Blog offers articles/opinion pieces on a range of marketing related topics including branding, Not-profit marketing, retail marketing, packaging etc. It also offers some case studies and discussions.
http://www.adweek.com/adfreak/40-brand-logos-hidden-messages-starting-most-famous-one-160798
This URL takes you to an article that highlights the hidden symbols in some of the world’s most iconic brands. The Adweek website itself also offers some very interesting marketing articles with a specific focus on branding and advertising.
https://www.marketingdive.com/news/marketing-campaign-fails-wins-2017/443799/
This URL takes you to the best brand wins and worst brand losses of 2017. It includes videos and images of both winners and losers.
https://www.underconsideration.com/brandnew/
Brand New is a branding blog that provides expert opinion on brand identity and packaging work, providing reviews and announcements on international brand work.