Catching a cab is generally a low-involvement process; however, with the introduction of Uber, the entire industry has changed. Visit this site http://www.forbes.com/sites/quora/2012/02/28/is-there-any-reason-to-take-uber-versus-nyc-cabs/ and highlight how emotional choice might drive someone to choose Uber over a traditional cab service and vice-versa.

Watch this video https://www.youtube.com/watch?v=noSNnEDHBPc. The insurance market is very competitive, yet some brands manage to “stand-out” more than others. Discuss the benefit of achieving top-of-mind awareness for these companies and the steps they would need to implement to achieve this. 

Visit http://www.potnoodle.com/NoodleRange.aspx and explore Unilever’s Pot Noodle website. This is a low involvement product but clearly Unilever believe that judgement is partly driven by emotional factors. Outline the decision making process for Pot Noodles and use Figure 1.5: Low emotion choice, to frame your explanation of Unilever’s brand strategy. 

Visit http://knowledge.wharton.upenn.edu/article/how-rue-la-la-lures-customers-to-must-see-shopping/ and read the article ‘How Rue La La Lures Customers to “Must-see Shopping”’. Discuss how ‘time based’ positioning of a brand can affect consumer decision making?

Watch this video https://www.youtube.com/watch?v=qdPXQLrueRg. Emotions play a strong role when it comes to low-involvement products. Apply the low-emotion choice model or mere exposure effect theories to consumer’s feelings towards Coca-Cola.

Visit this site http://www.compresseddeodorants.com/. While deodorants are a low-involvement product, they are regularly advertised on television. Describe some tactics marketers use to entice consumers to purchase their deodorant products using low-involvement choice to frame your discussion.