This procedure is intended to reduce participants’ preoccupation with the true purpose of the experiment.

May be strengthened through replication.

An experiment that manipulates more than one independent variable.

May be performed before or after the measurement of the dependent variable.

A true experiment that is conducted in a natural setting.

Designed to reduce the impact of reactive measurement due to the experimenter.

Ensures that pre-experimental differences between experimental conditions are “neutralized” or distributed evenly.

A threat to internal validity that occurs when participants are not randomly assigned to experimental conditions.

At this stage, participants may be questioned directly about their experience during the experiment.

A major strength of experiments.

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