Chapter 1 Additional case study web links

Introducing Business Ethics

Case 1: McEthics in Europe and Asia: Should McDonald’s extend its response to ethical criticism in Europe?

McDonald’s corporate website details their activities towards corporate social responsibility and improving their products for balanced lifestyles. See also the company’s dedicated CSR website and its Asian website.

McSpotlight website contains a wealth of historical resources and materials critical of McDonald’s, and has details & court transcripts of the McLibel case, and the infamous leaflet which started it all.

CSR Wire has a number of article and updates on CSR at McDonalds.

There has also been a film made of the McLibel case, called McLibel: Two Worlds Collide, directed by Franny Armstrong. This provides forthright coverage of the events surrounding the case from the point of view of the protestors.