Chapter 7 Learning Objectives

In this chapter, you should learn to do the following:

1.    Explain the Sapir–Whorf hypothesis.

2.    Distinguish between the media and the mass media.

3.    Define media concentration and talk about how it affects idea diversity and demographic diversity.

4.    Identify new and social media and distinguish them from traditional media.

5.    Define cyberbullying, the digital divide, and explain the divide’s significance for societies.

6.    Conceptualize what media literacy is and understand how to develop their own media literacy skills.

7.    Explain alternative media are and talk about why such media resists concentration.