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In this chapter, you should learn to do the following:
1. Define social movements and explain the activities they undertake.
2. Explain the collective action problem and how it determines social movement participation.
3. Describe how the degree of risk and the costs of participating determine if individuals participate in social movements.
4. Summarize the four main elements explaining why individuals participate in social movements.
5. Explain what frames are and how they aid the study of social movements.
6. Define the organizational and ideological models which explain what the media covers and how it frames this coverage.
7. Describe the consequences of movement participation and define what constitutes a win for a social movement.
8. Define public sociology and its relevance for contemporary society.