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Chapter 1 Multiple choice questions
Return to Consumer Behaviour 2e Student Resources
Chapter 1 Multiple choice questions
Quiz Content
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The study of consumer behaviour is mainly concerned with:
knowing about the ways that people spend their money.
correct
incorrect
predicting the choices people will make in supermarkets.
correct
incorrect
understanding how individuals or groups acquire, use and dispose of products, services, ideas or experiences.
correct
incorrect
testing what people think of advertisements.
correct
incorrect
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Sumptuary laws are:
laws that attempt to encourage sumptuous consumption.
correct
incorrect
laws that attempt to regulate expenditure, with a view to restraining excessive consumption.
correct
incorrect
laws that attempt to encourage unnecessary consumption.
correct
incorrect
laws that attempt to discourage shoplifting.
correct
incorrect
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Use value is:
the value of a good to the consumers in terms of what it can be exchanged for.
correct
incorrect
the symbolic meaning consumers attach to goods, and what it says about their social identity.
correct
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how a good is used by consumers.
correct
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the value of a good to the consumer in terms of how useful the good can be.
correct
incorrect
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Conspicuous consumption is:
the use of goods to gain social recognition.
correct
incorrect
the use of goods to satisfy physiological needs.
correct
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the use of goods to indicate how happy you are.
correct
incorrect
the use of the cheapest goods available.
correct
incorrect
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According to Rachel Bowlby (2000), which of the following is true?
Going shopping is only about meeting functional requirements.
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Going shopping mainly involves following a defined list of necessary items.
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Going shopping can be a leisure activity, as well as a functional activity.
correct
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Going shopping is only fun for older consumers.
correct
incorrect
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Which of the following statements is true?
Pop-up stores offer surprise and novelty for consumers.
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Pop-up stores give producers a low-cost, low-risk way to bring their products and brands to consumers.
correct
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Pop-up stores are particularly popular at times of recession.
correct
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All of the above.
correct
incorrect
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According to Freud:
people's behaviour is determined by rational and conscious motives.
correct
incorrect
people's behaviour is often determined by irrational and unconscious motives.
correct
incorrect
it is possible to understand why people do what they do through asking them questions directly.
correct
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emotions are unimportant in understanding consumption decisions.
correct
incorrect
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Consumer activists campaign to ensure that:
the consumer understands it is their responsibility to buy safe goods, that are unproblematic.
correct
incorrect
producers and retailers can charge as much as possible for their goods.
correct
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consumers engage in activities which make them satisfied with their purchases.
correct
incorrect
producers and retailers recognise their responsibility to the consumer in producing goods that are safe, fair, and of the value promised.
correct
incorrect
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According to postmodernist theory:
consumers can be classified into fixed types, that predict their consumption behaviours.
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brands do not signify anything about consumers.
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consumers explore different and separate identities to match the fragmenting markets and the proliferation of products available to them.
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consumers lack creativity, and only consume goods as they are produced by companies.
correct
incorrect
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The positivist approach to studying consumers:
emphasizes the objectivity of the consumer as a rational decision maker.
correct
incorrect
emphasizes that consumers are subjective, and their consumption can be explained in multiple ways.
correct
incorrect
favours open-ended and unstructured approaches to researching consumer behaviour.
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incorrect
recognises that the researcher interprets the data in terms of their view and assumptions about the nature of reality.
correct
incorrect
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