* not completed

. Which of the following is not part of the definition of culture?

It is comprised of a set of learned ideas, beliefs, values, knowledge and customs. correct incorrect

It regulates behaviour of members of a particular society. correct incorrect

It is biologically inherited. correct incorrect

* not completed

. According to Penaloza (1994), there are four main possible outcomes of consumer acculturation. Which of the following is not one of Penaloza’s outcomes?

Assimilation correct incorrect

Maintenance correct incorrect

Segregation correct incorrect

Oscillation correct incorrect

Resistance correct incorrect

* not completed

. According to Hofstede’s system for classifying cultures, individualism refers to:

The ways in which individual goals are balanced against collective or group goals. correct incorrect

Motives which are classified as either achievement-oriented, with an emphasis in heroism, assertiveness, and material reward. correct incorrect

The relations between people, and the ways that interpersonal relationships form when power differences exist. correct incorrect

How a cultural group feels about ambiguity, and the extent to which its members avoid or embrace uncertainty and risk. correct incorrect

* not completed

. What role do myths serve in making sense of culture?

They explain why companies in different cultures charge the prices they do. correct incorrect

They express shared emotions and cultural ideals, which can provide people with direction and guidelines about their world. correct incorrect

They are models of people, behaviours, and personalities. correct incorrect

* not completed

. A consumer buying a new handbag as a reward for passing her driving test is an example of which type of consumer ritual?

Grooming ritual correct incorrect

Possession ritual correct incorrect

Gift-giving ritual correct incorrect

Self-gift ritual correct incorrect

Holiday ritual correct incorrect

Rite of passage ritual correct incorrect

* not completed

. Sacred consumption refers to:

Consumer objects and events that do not share a ‘specialness’ in people’s lives. correct incorrect

The way that objects associated with sacred events or people become sacred in their own right. correct incorrect

Consumer objects and events that are ‘set apart’ from normal activities, and are treated with some degree of respect or awe. correct incorrect

* not completed

. Which of the following is not an age-based subcultural grouping?

Millenials correct incorrect

Baby Boomers correct incorrect

Tweens correct incorrect

HOGS (Harley Owners Group) correct incorrect

* not completed

. Which of the following is a consumption-based subculture?

Video gamers correct incorrect

Cosplay correct incorrect

HOGs (Harley Owners Group) correct incorrect

All of the above correct incorrect

* not completed

. Which of the following is not a key aspect of brand community?

Consciousness of kind correct incorrect

Self-orientation correct incorrect

Rituals and tradition correct incorrect

Moral responsibility correct incorrect

* not completed

. In relation to consumer tribes, the social ‘linking value’ is:

The value that consumers place on the extent to which consuming a product satisfies their functional and performance needs. correct incorrect

The value that consumers place on the connection with other consumers (through similar consumption) that allows them to create community and express identity. correct incorrect

The value that consumers place on how little is revealed about themselves through consumption. correct incorrect