Chapter 9 Links to selected Journals (Research Insights)
Research Insight 9.1
Source: Luedicke, M.K. (2011), ‘Consumer acculturation theory: (crossing) conceptual boundaries’, Consumption, Markets & Culture, 14, 3, 223–244.
Insight: Consumer acculturation theorists have developed an insightful body of literature about the ways in which migrants adapt to foreign cultures via consumption. The present paper revisits 14 key studies from this field to highlight the most important contributions, critique its conceptual boundaries, and present cases of conceptual border crossing that indicate an emerging need for a broader conceptualization of the phenomenon. The paper closes by introducing a model that frames consumer acculturation as a complex system of recursive socio-cultural adaptation, and discusses its implications for future research.
Research Insight 9.2
Source: McSweeney, B. (2016), Collective cultural mind programming: escaping from the cage Journal of Organizational Change Management, 29, 1, 68–80.
Insight: The methodological approach of this study is to draw on research from multiple disciplines in order to critique the way that management disciplines use the ideas of national culture (as advanced by Hofstede and others). The paper argues that this approach to national culture is very limited, confining analysis of culture to misleading explanations of how organizations and individuals act, and argues for the need to consider other approaches.
Research Insight 9.3
Source: Jaimangal-Jones, D., Pritchard, A., and Morgan, N. (2010), ‘Going the distance: locating journey, liminality and rites of passage in dance music experiences’, Leisure Studies, 29, 3, 253–68.
Insight: Jaimangal-Jones, himself a DJ, and his co-authors studied four major dance music festivals over four years using participant observation and focus groups to understand how people experienced these events. They found that, for many, the journey to the festivals and the experience of these unfamiliar places for the first time acted as a rite of passage, which was socially constructed as a pilgrimage or source of spiritual fulfilment. Engagement with the rite of passage includes certain behaviours such as dressing up in extravagant, Day-Glo, and often revealing clothes.
Research Insight 9.4
Source: Jafari, A. and Suerdem, A. (2012), ‘The sacred and the profane in Islamic consumption’, Advances in Consumer Research , 39, 1, 427–429.
Insight: This paper examines the concept of material consumption culture in the Moslem world. It differentiates between institutionalized religion and religion as culture, contests the portrayal of Islam as a dogmatic ideological system, and concludes that in their profane consumption practices, Moslems interpret the sacred (Islamic guidelines) in multiple ways.
Research Insight 9.5
Source: Hebdige, D. (1979), Subculture: the meaning of style, London: Routledge.
Insight: 'Hebdige's Subculture: The Meaning of Style is so important: complex and remarkably lucid, it's the first book dealing with punk to offer intellectual content. Hebdige [...] is concerned with the UK's post-war, music-centred, white working-class subcultures, from teddy boys, to mods and rockers to skinheads and punks.' - Rolling Stone
‘With enviable precision and wit, Hebdige has applied himself to a complex topic - the meanings behind the fashionable exteriors of working-class youth subcultures - approaching them with a sophisticated theoretical apparatus that combines semiotics, the sociology of deviance and Marxism and comes up with a very stimulating short book’ - Time Out
Research Insight 9.6
Source: Schouten, J. and McAlexander, J.H. (1995), ‘Subcultures of consumption: an ethnography of the New Bikers’, Journal of Consumer Research, 22, 1, 43–61.
Insight: This article introduces the subculture of consumption as an analytic category through which to better understand consumers and the manner in which they organize their lives and identities. Recognizing that consumption activities, product categories, or even brands may serve as the basis for interaction and social cohesion, the concept of the subculture of consumption solves many problems inherent in the use of ascribed social categories as devices for understanding consumer behaviour. This article is based on three years of ethnographic fieldwork with Harley-Davidson motorcycle owners. A key feature of the fieldwork was a process of progressive contextualization of the researchers from outsiders to insiders situated within the subculture. Analysis of the social structure, dominant values, and revealing symbolic behaviours of this distinct, consumption-oriented subculture have led to the advancement of a theoretical framework that situates subcultures of consumption in the context of modern consumer culture, which discusses, among other implications, a symbiosis between such subcultures and marketing institutions. The transferable nature of the principal findings of this research to other subcultures of consumption is established through comparisons with ethnographies of other self-selecting, consumption-oriented subcultures.