Consumer Insight 8.1

There are lots of sites that you can look at to see before and after pictures such as:

https://www.thebodycoach.com/

https://www.kaylaitsines.com/

Look at other sites that present healthy living and the way the bloggers present themselves. This site gives links to over 20:

http://www.harpersbazaar.com/beauty/diet-fitness/g4018/inspiring-fitness-girls-on-instagram/?slide=2

 

Consumer Insight 8.2

The idea of KOLs is particularly strong in Asia, see:

https://www.brandnow.asia/key-opinion-leaders/

Also prominent in China, as a recent Forbes piece describes here:

https://www.forbes.com/sites/joeescobedo/2017/05/22/key-opinion-leaders-in-china/#49c6199672ee

 

Consumer Insight 8.3

This links to an article from Forbes on the importance of Word of Mouth marketing: http://www.forbes.com/sites/kimberlywhitler/2014/07/17/why-word-of-mouth-marketing-is-the-most-important-social-media/

You can find out more about Dettol’s influencer mums here:

http://www.digitaltrainingacademy.com/casestudies/2014/09/social_media_case_study_dettol_boosts_spray_sales_86_in_china_via_word_of_mouth.php

Visit Uniqlo’s Facebook page to see how they are harnessing Word of Mouth: https://www.facebook.com/UniqloCo

 

Consumer Insight 8.4

Take a look at this infographic on the importance of online reviews

https://www.invespcro.com/blog/the-importance-of-online-customer-reviews-infographic/

You can read about a complaint against TripAdvisor sent to the UK’s Advertising Standards Authority here:

https://www.asa.org.uk/rulings/tripadvisor-llc-a11-166867.html