Chapter 7 Web links

Consumer Insight 7.1

Visit the following two articles to see media coverage of the Mike Sorentino and the Abercrombie and Fitch situation:

You can also visit the Abercrombie and Fitch official website and read their press release on the matter:


Consumer Insight 7.2

Visit Nicoletta Reggio’s blog here:

A quick search on Pinterest will demonstrate how important the use of social media is to consumers:

Increasingly people are not only putting pictures of themselves up but also of their homes and this too represents another opportunity to represent the self. See for example:

My Scandinavian Home which focuses on Scandinavian homes or Come Down to the Woods, which charts the renovation of a home.


Consumer Insight 7.3

Dan Ariely has written a paper with colleagues entitled ‘The IKEA effect; when labor leads to love’ which is available here:

You can read more about the history of the cake mix and the role that Ernst Dichter (Chapter 1) played in its development here:


Consumer Insight 7.4

You can read more about the benefits of taking the stairs here:


Consumer Insight 7.5

Learn more about the Thematic Apperception Test here:

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