Consumer Insight 7.1

Visit the following two articles to see media coverage of the Mike Sorentino and the Abercrombie and Fitch situation:

http://www.telegraph.co.uk/culture/tvandradio/8707430/Jersey-Shores-Mike-The-Situation-Sorrentino-to-be-paid-by-Abercrombie-and-Fitch-to-not-wear-their-clothes.html

http://www.theguardian.com/media/2011/aug/17/jersey-shore-situation-abercrombie-fitch

You can also visit the Abercrombie and Fitch official website and read their press release on the matter: http://www.abercrombie.co.uk/anf/investors/investorrelations.html

 

Consumer Insight 7.2

Visit Nicoletta Reggio’s blog here: http://www.scentofobsession.com/

A quick search on Pinterest will demonstrate how important the use of social media is to consumers: http://uk.pinterest.com/

Increasingly people are not only putting pictures of themselves up but also of their homes and this too represents another opportunity to represent the self. See for example:

My Scandinavian Home http://www.myscandinavianhome.com/ which focuses on Scandinavian homes or Come Down to the Woods https://comedowntothewoods.com/blog/, which charts the renovation of a home.

 

Consumer Insight 7.3

Dan Ariely has written a paper with colleagues entitled ‘The IKEA effect; when labor leads to love’ which is available here:

https://www.sciencedirect.com/science/article/pii/S1057740811000829:

You can read more about the history of the cake mix and the role that Ernst Dichter (Chapter 1) played in its development here:

http://www.bbc.com/future/story/20171027-the-magic-cakes-that-come-from-a-packet

 

Consumer Insight 7.4

You can read more about the benefits of taking the stairs here:

https://www.stepjockey.com/health-benefits-of-stair-climbing

https://www.fitness.com/articles/1366/get_healthy_by_taking_the_stairs.php

 

Consumer Insight 7.5

Learn more about the Thematic Apperception Test here: http://www.minddisorders.com/Py-Z/Thematic-Apperception-Test.html