Chapter 7 Web exercises
Complete the personality test on the BBC science page below:
How accurate do you think the test is in terms of your personality? What do you think of the questions asked, in terms of the outcome?
Negative brand-self connections.
Choose a brand that you are aware attracts negative communications on the internet (e.g. http://www.dumpstarbucks.com/; http://www.mcspotlight.org/index.shtml).
Search for negative information about this brand online, and analyse the way that communications against these brands relate to aspects of self-identity. Make suggestions to the company as to how they might go about reversing the brand-hate/damage to the brand.