* not completed

. Which of the following is a definition of personality?

A learned disposition to act in a consistently favourable way towards a brand. correct incorrect

The combination of the characteristic patterns of thoughts, feelings, and behaviours that make an individual's distinctive character. correct incorrect

The processes that cause people to behave in a particular way. correct incorrect

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. According to Freud, the superego:

Corresponds to primary needs, focused on immediate gratification, directing a person’s psychic energy towards pleasurable acts without regard to the consequences. correct incorrect

Represents the interests of the individual, ensuring the necessary arbitration between the demands of the other aspects of the mind. correct incorrect

Reflects the rules, values, and norms imposed by society, and serves as the person’s conscience. correct incorrect

* not completed

. Which of the following is not one of the ‘Big-Five’ traits of personality?

extraversion correct incorrect

openness correct incorrect

conscientiousness correct incorrect

dishonesty correct incorrect

neuroticism correct incorrect

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. The symbolic interactionist perspective views the self as:

Existing in isolation of any social influences. correct incorrect

Comprising many symbols that only have meaning in interaction with other symbols. correct incorrect

Emerging out of the mind, which develops out of social interaction. correct incorrect

All of the above correct incorrect

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. ‘How consumers would like to be seen by significant others’ is the definition of:

The ideal self correct incorrect

The ideal social self correct incorrect

The actual social self correct incorrect

The extended social self correct incorrect

* not completed

. Negative possible selves:

Show consumers who they aspire to be in the future. correct incorrect

Represents who we will actually be in the future. correct incorrect

Represent the idea of ourselves in the future that we reject or wish to avoid. correct incorrect

* not completed

. The VALSTM framework is a form of which type of segmentation system?

Demographic correct incorrect

Geographic correct incorrect

Psychographic correct incorrect

Sociographic correct incorrect

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. Which of the following topics might be the focus of motivation research?

A study by Nike into how often people go running. correct incorrect

A study for the government health promotion unit trying to understand what drives people to exercise. correct incorrect

A study by Adidas examining running clothes purchases. correct incorrect

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. Which of the following has been a criticism of Maslow’s hierarchy:

The theory is not based on empirical, experimental, or clinical data. correct incorrect

That the theory had only been tested in the US. correct incorrect

That the theory only applied to upper social groups correct incorrect

* not completed

. Approach-avoidance conflict is:

When you have to choose between two or more equally attractive alternatives. correct incorrect

When the choices available all have some apparent negative consequence. correct incorrect

When a desired goal also has negative consequences. correct incorrect