Consumer Insight 6.1

The Consumer Finance Association has produced a report looking at the financial lives of adults in the UK (2017), including an examination of attitudes towards credit and debt.

https://www.fca.org.uk/publication/research/financial-lives-survey-2017.pdf

 

Consumer Insight 6.2

Visit the Oase Outdoors website here to see their full range and appreciate how Outwell and EasyCamp serve different markets: http://www.oase-outdoors.dk/

 

Consumer Insight 6.3

There are numerous excellent campaigns from across the world aimed at preventing drink driving. The following list is only a sample of campaigns available:

‘Arrive alive, drive sober’. A Canadian campaign: http://www.arrivealive.org/

‘Think!’ Campaign from the UK: http://think.direct.gov.uk/

 

Consumer Insight 6.4

Visit the following links to read more about consumer attitudes to data and privacy

https://www8.gsb.columbia.edu/globalbrands/sites/globalbrands/files/images/The_Future_of_Data_Sharing_Columbia-Aimia_October_2015.pdf

https://www.marketingweek.com/2017/01/06/confusion-consent-data-biggest-errors/

For a comparison of European consumer attitudes towards data privacy, visit this site:

https://digiday.com/media/european-consumers-attitudes-toward-data-privacy-5-charts/