Chapter 6 Web exercises

Exercise 1

Read these web stories about smoking and e-cigarettes in the UK.

From your reading, develop an analysis of attitudes towards (a) smoking and (b) e-cigarette consumption in terms of the Functional Theory of Attitudes. Based on your analysis, develop a promotional message/strategy aiming to reduce smoking among adults.


Exercise 2

In the advertisement for ‘Fools Speed’, social norms are being used to influence how people drive. Watch the YouTube clip below:

Now think of what other behaviours might be subject to such social norm pressure, both commercial and of a public policy nature. Why are these products/behaviours particularly likely to be influenced by social norms?

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