* not completed

. Which of the following is not part of the definition of attitudes?

Learned correct incorrect

Inherited correct incorrect

Relating to some attitude object or act correct incorrect

Having an evaluative dimension correct incorrect

* not completed

. The emotional connection a consumer has with an attitude object is termed:

Behavioural component correct incorrect

Cognitive component correct incorrect

Affective component correct incorrect

* not completed

. Which of the following represents the high involvement hierarchy of effects?

Cognitions – Behaviour – Affect correct incorrect

Cognitions – Affect – Behaviour correct incorrect

Behaviour – Cognitions – Affect correct incorrect

Affect – Behaviour – Cognitions correct incorrect

* not completed

. In the uni-dimensionalist view of attitudes, intention to behave:

Is a consequence of attitude correct incorrect

Is an antecedent of attitude correct incorrect

Is the same as attitude correct incorrect

* not completed

. If a consumer is seeking to express important aspects of themselves through their purchases, in the functional theory of attitudes, this is an example of:

utilitarian function correct incorrect

ego-defensive function correct incorrect

value-expressive function correct incorrect

knowledge function correct incorrect

* not completed

. Which of the following could be an attitude object?

Apple MacBook correct incorrect

Exercising correct incorrect

Rihanna correct incorrect

All of the above correct incorrect

* not completed

. Behavioural intention is:

The intention to act in some way correct incorrect

The attitude towards behaving in some way correct incorrect

The antecedent of attitude formation correct incorrect

* not completed

. The individual’s perception of relevant or significant others’ beliefs regarding whether the individual should engage in a behaviour is the definition of:

Motivation to comply correct incorrect

Perceived behavioural control correct incorrect

Behavioural beliefs correct incorrect

Normative beliefs correct incorrect

* not completed

. Which of the following is not a decision rule?

Conjunctive rule correct incorrect

Algebraic rule correct incorrect

Lexicographic rule correct incorrect

Elimination-by-aspects rule correct incorrect

* not completed

. In the elaboration likelihood model, peripheral processing is when:

Consumers pay significant attention to the persuasive arguments in a message, and are less influenced by the images used and the emotional connection with the message. correct incorrect

Consumers pay some attention to the persuasive arguments in a message, and also are influenced by the images used and the emotional connection with the message correct incorrect

Consumers pay less attention to the persuasive arguments in a message, but instead are influenced by the images used and the emotional connection with the message. correct incorrect