Chapter 6 Multiple choice questions

Chapter 6 Multiple choice questions

Quiz Content

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. Which of the following is not part of the definition of attitudes?

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. The emotional connection a consumer has with an attitude object is termed:

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. Which of the following represents the high involvement hierarchy of effects?

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. In the uni-dimensionalist view of attitudes, intention to behave:

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. If a consumer is seeking to express important aspects of themselves through their purchases, in the functional theory of attitudes, this is an example of:

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. Which of the following could be an attitude object?

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. Behavioural intention is:

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. The individual’s perception of relevant or significant others’ beliefs regarding whether the individual should engage in a behaviour is the definition of:

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. Which of the following is not a decision rule?

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. In the elaboration likelihood model, peripheral processing is when:

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