Consumer Insight 5.1

Visit Starbucks’ Flikr page to see how different some of the stores are: https://www.flickr.com/groups/starbucks/

Visit the Pret A Manger website and compare their branding with Starbucks: http://www.pret.com/

 

Consumer Insight 5.2

Visit the following clothing websites to see how these companies try to emulate the experience of physically touching clothing: http://www.asos.com/ ; http://www.kiraplastinina.com/ ; https://www.monki.com/

 

Consumer Insight 5.3

Visit YouTube to watch the video of American actor Isaiah Mustafa advertising Old Spice body wash:  https://www.youtube.com/watch?v=owGykVbfgUE

View this article on the campaign:

http://www.adweek.com/news/advertising-branding/old-spice-campaign-smells-sales-success-too-107588

Visit this blog to look at additional examples of social media marketing in 2017/18: https://www.talkwalker.com/blog/great-social-media-campaigns-2018-marketing-strategy#

 

Consumer Insight 5.4

Visit the Brand Republic page to learn more about Lucozade: http://www.brandrepublic.com/News/232378/Superbrands-case-studies-Lucozade/

See also:

http://www.marketingmagazine.co.uk/article/177948/lucozade-sport-backs-repositioning-4m