Chapter 5 Web links

Consumer Insight 5.1

Visit Starbucks’ Flikr page to see how different some of the stores are:

Visit the Pret A Manger website and compare their branding with Starbucks:


Consumer Insight 5.2

Visit the following clothing websites to see how these companies try to emulate the experience of physically touching clothing: ; ;


Consumer Insight 5.3

Visit YouTube to watch the video of American actor Isaiah Mustafa advertising Old Spice body wash:

View this article on the campaign:

Visit this blog to look at additional examples of social media marketing in 2017/18:


Consumer Insight 5.4

Visit the Brand Republic page to learn more about Lucozade:

See also: