* not completed

. The first stage in the perception process is:

Attention correct incorrect

Interpretation correct incorrect

Exposure to stimuli correct incorrect

Response correct incorrect

* not completed

. Perceptual defence is:

When a consumer inhibits perception of potentially threatening or unpleasant stimuli. correct incorrect

When a consumer consciously or unconsciously filters stimuli for relevance correct incorrect

The active seeking and avoidance of stimuli correct incorrect

* not completed

. What does 'need-for-touch' mean in marketing terms?

Actively seeking information through our senses. correct incorrect

Actively seeking information through touch. correct incorrect

Actively seeking information through packaging. correct incorrect

* not completed

. The minimum amount of stimulation that can be picked up by our senses is:

The absolute threshold correct incorrect

The differential threshold correct incorrect

The absolute differential threshold correct incorrect

The subliminal threshold correct incorrect

* not completed

. Which of the following is a definition of just noticeable difference (JND)?

The maximum change in a stimulus to be noticed by the majority of people. correct incorrect

The minimum change in a stimulus to be noticed by the minority of people. correct incorrect

The minimum change in a stimulus to be noticed by the majority of people. correct incorrect

The maximum change in a stimulus to be noticed by the minority of people. correct incorrect

* not completed

. Adaptation is:

The extent to which people's awareness of a stimulus increases over a period of time. correct incorrect

The extent to which people's awareness of a stimulus diminishes over a period of time. correct incorrect

The extent to which people's awareness of a stimulus diminishes in one week. correct incorrect

The extent to which people's awareness of a shop diminishes over a period of time. correct incorrect

* not completed

. What are schemas?

Cognitive frameworks which are used to organize and interpret information. correct incorrect

Ways of getting people's attention to your message. correct incorrect

The expected likelihood of an event on the basis of both previous information and internal estimates of conditional probabilities. correct incorrect

* not completed

. The tendency for people to 'fill in' the missing elements of an incomplete picture is the definition of:

Similarity correct incorrect

The principle of proximity correct incorrect

Figure and ground correct incorrect

Closure correct incorrect

* not completed

. Perceptual maps are:

Visual representations of the marketplace from the customers' perspective. correct incorrect

Maps to guide consumers around stores. correct incorrect

Visual representations of the marketplace from the companies' perspective. correct incorrect

* not completed

. Which of the following situations is likely to increase perceived risk perceptions among consumers?

Where there is a lot of information about the product or service. correct incorrect

Where the consumer has extensive experience of the product class. correct incorrect

Where there are many other products like it on the market already. correct incorrect

Where there are major differences among brands. correct incorrect