Chapter 4 Web links

Consumer Insight 4.1

This website is a list of the latest celebrity endorsements of ads:

This is an interesting article, claiming that some celebrity endorsements are not worth the investment:


Consumer Insight 4.2

Learn more about the Penguin Vs Puffin legal case here:


Consumer Insight 4.3

Visit the Compare the Market website here:


Consumer Insight 4.4

There is an official website for the Dumb Ways to Die Campaign which you can visit following this link:

You can watch the video and learn more about the campaign.

Find out more about the campaign here:

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