Consumer Insight 4.1

This website is a list of the latest celebrity endorsements of ads:

 http://www.celebrityendorsementads.com/celebrity-endorsements/

This is an interesting article, claiming that some celebrity endorsements are not worth the investment:

http://www.businessinsider.com/most-celebrity-endorsements-arent-worth-the-money-2012-6?IR=T

 

Consumer Insight 4.2

Learn more about the Penguin Vs Puffin legal case here: http://www.independent.co.uk/news/penguin-wins-its-suit-as-puffin-gets-the-crumbs-in-battle-of-the-biscuits-1273690.html

http://www.marketingmagazine.co.uk/article/60455/penguin-forces-asda-redesign

 

Consumer Insight 4.3

Visit the Compare the Market website here: http://www.comparethemarket.com/

 

Consumer Insight 4.4

There is an official website for the Dumb Ways to Die Campaign which you can visit following this link: http://dumbwaystodie.com/

You can watch the video and learn more about the campaign.

Find out more about the campaign here:

http://www.marketingmagazine.co.uk/article/1187124/dumb-ways-die-story-behind-global-marketing-phenomenon