Exercise 1

Watch the following YouTube clips:

The original film of Little Albert:

https://www.youtube.com/watch?v=9hBfnXACsOI

Skinner’s original experiments:

http://www.youtube.com/watch?v=I_ctJqjlrHA

Bandura’s original experiments:

http://www.youtube.com/watch?v=jWsxfoJEwQQ&feature=related

Now take a look at ‘Children See, Children Do’. How has an understanding of learning been used in this film, and how might it be used in commercial situations?

http://www.youtube.com/watch?v=KHi2dxSf9hw

 

Exercise 2

Take a look at this YouTube video about advertising repetition. Identify how echoic and iconic rote memory are each used in the two examples. Think of some other brands that use similar methods, and note these down.

https://www.youtube.com/watch?v=6cMjLXNTs-0