Chapter 4 Web exercises

Exercise 1

Watch the following YouTube clips:

The original film of Little Albert:

Skinner’s original experiments:

Bandura’s original experiments:

Now take a look at ‘Children See, Children Do’. How has an understanding of learning been used in this film, and how might it be used in commercial situations?


Exercise 2

Take a look at this YouTube video about advertising repetition. Identify how echoic and iconic rote memory are each used in the two examples. Think of some other brands that use similar methods, and note these down.