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Chapter 4 Multiple choice questions
Return to Consumer Behaviour 2e Student Resources
Chapter 4 Multiple choice questions
*
not completed
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Behavioural learning:
Focuses on learning through internal mental processes and conscious thought.
correct
incorrect
Is concerned with learning as a response to changes in our environment.
correct
incorrect
Is a form of information processing.
correct
incorrect
*
not completed
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Pairing two conditioned stimuli is the definition of:
First-order conditioning
correct
incorrect
Final-order conditioning
correct
incorrect
Higher-order conditioning
correct
incorrect
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not completed
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A consumer has a positive brand feeling towards Schweppes tonic water, so when she sees Schweppes lemonade packaged in a similar bottle with the distinctive Schweppes logo, she feels positively towards it and buys it. This is an example of:
Stimulus distinction
correct
incorrect
Stimulus generalization
correct
incorrect
Stimulus discrimination
correct
incorrect
Stimulus overload
correct
incorrect
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not completed
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A consumer has a headache, takes two Nurofen tablets, and finds that his headache eases considerably. In learning terms, this is an example of:
Extinction
correct
incorrect
Punishment
correct
incorrect
Positive reinforcement
correct
incorrect
Negative reinforcement
correct
incorrect
*
not completed
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Which of the following is an example of a fixed interval schedule?
Net-a-porter.com's biannual 50% sale
correct
incorrect
Starbuck's loyalty coffee stamp card
correct
incorrect
A sale on electrical goods in the run up to Easter.
correct
incorrect
*
not completed
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The information processing approach can be summarised as follows:
Exposure – Comprehension – Attention - Acceptance/Rejection – Retention
correct
incorrect
Exposure – Attention – Comprehension – Acceptance/Rejection - Retention
correct
incorrect
Exposure – Acceptance/Rejection - Attention – Comprehension - Retention
correct
incorrect
Exposure – Attention – Comprehension – Retention - Acceptance/Rejection
correct
incorrect
*
not completed
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Encoding refers to:
The process whereby information is received, sorted, organized, stored and retrieved over time.
correct
incorrect
How information is retained in the memory.
correct
incorrect
How information enters the memory.
correct
incorrect
*
not completed
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The memory we have of significant events and experiences in our lives, such as weddings, festivals, and graduation, is a form of:
Procedural memory
correct
incorrect
Episodic memory
correct
incorrect
Semantic memory
correct
incorrect
*
not completed
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A day-after recall test, used by market researchers to assess how much consumers can remember of an advertisement watched on the television the previous night, is designed to measure:
Explicit memory
correct
incorrect
Implicit memory
correct
incorrect
*
not completed
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Which of the following is an example of observational learning?
A parent telling a child where to go to pay for goods in a store
correct
incorrect
A child asking a parent if she can pay for goods in a store
correct
incorrect
A child watching a parent paying with a credit card at a store checkout
correct
incorrect
A parent providing written instructions for a child on how to pay in a store.
correct
incorrect
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