Chapter 4 Multiple choice questions

Chapter 4 Multiple choice questions

Quiz Content

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. Behavioural learning:

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. Pairing two conditioned stimuli is the definition of:

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. A consumer has a positive brand feeling towards Schweppes tonic water, so when she sees Schweppes lemonade packaged in a similar bottle with the distinctive Schweppes logo, she feels positively towards it and buys it. This is an example of:

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. A consumer has a headache, takes two Nurofen tablets, and finds that his headache eases considerably. In learning terms, this is an example of:

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. Which of the following is an example of a fixed interval schedule?

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. The information processing approach can be summarised as follows:

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. Encoding refers to:

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. The memory we have of significant events and experiences in our lives, such as weddings, festivals, and graduation, is a form of:

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. A day-after recall test, used by market researchers to assess how much consumers can remember of an advertisement watched on the television the previous night, is designed to measure:

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. Which of the following is an example of observational learning?

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