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. Behavioural learning:

Focuses on learning through internal mental processes and conscious thought. correct incorrect

Is concerned with learning as a response to changes in our environment. correct incorrect

Is a form of information processing. correct incorrect

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. Pairing two conditioned stimuli is the definition of:

First-order conditioning correct incorrect

Final-order conditioning correct incorrect

Higher-order conditioning correct incorrect

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. A consumer has a positive brand feeling towards Schweppes tonic water, so when she sees Schweppes lemonade packaged in a similar bottle with the distinctive Schweppes logo, she feels positively towards it and buys it. This is an example of:

Stimulus distinction correct incorrect

Stimulus generalization correct incorrect

Stimulus discrimination correct incorrect

Stimulus overload correct incorrect

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. A consumer has a headache, takes two Nurofen tablets, and finds that his headache eases considerably. In learning terms, this is an example of:

Extinction correct incorrect

Punishment correct incorrect

Positive reinforcement correct incorrect

Negative reinforcement correct incorrect

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. Which of the following is an example of a fixed interval schedule?

Net-a-porter.com's biannual 50% sale correct incorrect

Starbuck's loyalty coffee stamp card correct incorrect

A sale on electrical goods in the run up to Easter. correct incorrect

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. The information processing approach can be summarised as follows:

Exposure – Comprehension – Attention - Acceptance/Rejection – Retention correct incorrect

Exposure – Attention – Comprehension – Acceptance/Rejection - Retention correct incorrect

Exposure – Acceptance/Rejection - Attention – Comprehension - Retention correct incorrect

Exposure – Attention – Comprehension – Retention - Acceptance/Rejection correct incorrect

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. Encoding refers to:

The process whereby information is received, sorted, organized, stored and retrieved over time. correct incorrect

How information is retained in the memory. correct incorrect

How information enters the memory. correct incorrect

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. The memory we have of significant events and experiences in our lives, such as weddings, festivals, and graduation, is a form of:

Procedural memory correct incorrect

Episodic memory correct incorrect

Semantic memory correct incorrect

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. A day-after recall test, used by market researchers to assess how much consumers can remember of an advertisement watched on the television the previous night, is designed to measure:

Explicit memory correct incorrect

Implicit memory correct incorrect

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. Which of the following is an example of observational learning?

A parent telling a child where to go to pay for goods in a store correct incorrect

A child asking a parent if she can pay for goods in a store correct incorrect

A child watching a parent paying with a credit card at a store checkout correct incorrect

A parent providing written instructions for a child on how to pay in a store. correct incorrect