Consumer Insight 3.1

We Are Fallon is the advertising agency who created the ‘Glass and a half full’ production for Cadbury’s. You can learn more about this campaign and watch the video here:

http://www.creativebrief.com/agency/work/20708/9690/cadbury-dairy-milk-advertising-creative-brand-strategy-dairy-milk-by-fallon

Blink productions is the company that produced the John Lewis ‘Always a Woman’ campaign. You can watch the advert here:

https://vimeo.com/35628596

http://theinspirationroom.com/daily/2010/john-lewis-always-a-woman/

 

Consumer Insight 3.2

This article explores the use of celebrities in SMEs: http://www.theguardian.com/small-business-network/2014/jun/26/celebrity-endorsements-promote-business-smes

This website is a collection of celebrity endorsements: http://www.celebrityendorsementads.com/celebrity-endorsements/

 

Consumer Insight 3.3

The BBC have produced a helpful article outlining how and why complaining via Twitter is beneficial: http://www.bbc.co.uk/news/business-27381699

Visit Twitter and have a look at major companies’ pages to see how they respond to complaints.

View The Observer article, ‘Complain on Twitter for an instant response’ http://www.theguardian.com/money/2012/may/12/complaint-air-on-twitter

And here is another interesting site on complaining behaviour on twitter:

https://www.6sqft.com/you-can-complain-to-311-via-twitter-247-east-village-bar-will-kick-you-out-for-saying-literally/

 

Consumer Insight 3.4

This Telegraph article looks at the rise in discount supermarket chains, such as Aldi: http://www.telegraph.co.uk/finance/newsbysector/retailandconsumer/10955281/Savvy-British-shoppers-and-discount-stores-force-down-retail-prices.html

View the Guardian’s report on Poundland’s international growth:

http://www.theguardian.com/business/2014/jul/03/poundland-profits-expansion