* not completed

. Involvement is:

The reason why consumers buy brands. correct incorrect

Only relevant for expensive household purchases. correct incorrect

The perceived relevance of a purchase to the consumer. correct incorrect

* not completed

. Active learning is when:

Consumers engage in extensive information search to acquire knowledge before purchasing. correct incorrect

Consumers learn about brands and products through watching TV. correct incorrect

There is an absence of consumer resistance to what is learned. correct incorrect

* not completed

. The inept set is:

Those possible brands already known to the consumer from which to choose. correct incorrect

Those brands not under consideration at all. correct incorrect

Those brands that the consumer might actually consider buying. correct incorrect

Those brands that the consumer may have come across during their search or from previous experience but would not consider for this decision. correct incorrect

* not completed

. Ego involvement occurs when:

The marketing communications for a brand are interesting to the consumer. correct incorrect

Consumers perceive products or brands as relevant to their personal interests. correct incorrect

There is a pre-existing relationship between a consumer and a brand. correct incorrect

* not completed

. Which of the following is not a suitable strategy for increasing involvement with brands so that consumers have positive associations with them?

Raising the price correct incorrect

Using celebrities correct incorrect

Linking the brand to hedonic needs correct incorrect

Telling a story correct incorrect

* not completed

. Problem recognition is:

When the consumer feels satisfied. correct incorrect

When the consumer's actual and ideal state are the same. correct incorrect

When the consumer recognises that there is a difference between his/her actual and some ideal state. correct incorrect

* not completed

. In decision-making, evaluative criteria:

Are the scores we give to the different factors we use to compare offerings. correct incorrect

Are the factors we use to compare alternative offerings. correct incorrect

Relate to the price of different offerings. correct incorrect

Signify how much time we are willing to spend evaluating different offerings. correct incorrect

* not completed

. Attributions:

Relate to the process whereby a person explains the causes of a behaviour. correct incorrect

Are always stable. correct incorrect

Relate to pre-purchase behaviour. correct incorrect

* not completed

. According to Tauber (1972), which of the following is not a personal motive for shopping?

Sensory stimulation correct incorrect

Self-gratification correct incorrect

Physical activity correct incorrect

Status and authority correct incorrect

* not completed

. If a dentist appears in an advertisement for toothpaste, this acts as what type of choice heuristic?

Persuasion heuristic correct incorrect

Choice heuristic correct incorrect

Prediction heuristic correct incorrect

Representativeness heuristic correct incorrect