Consumer Insight 2.1

Read this Guardian article on nudge theory to learn more about how governments use such tactics: https://www.theguardian.com/politics/2013/nov/12/government-nudge-theory-budge

This links to a pdf produced by the Local Government Association. It contains case studies and real-life examples of government initiatives: https://local.gov.uk/sites/default/files/documents/changing-behaviours-publi-e0a.pdf

Visit the official Lazy Town website to see more of the characters:

https://www.lazytown.com

 

Consumer Insight 2.2

Read this report produced by the House of Lords Science and Technology Committee to learn more about behaviour change and how easily consumers are influenced: http://www.publications.parliament.uk/pa/ld201012/ldselect/ldsctech/179/179.pdf

 

Consumer Insight 2.3

Interesting article by the Guardian looking at the power of the consumer in the domain of ethical consumption:

https://www.theguardian.com/women-in-leadership/2015/apr/02/the-rise-of-the-conscious-consumer-why-businesses-need-to-open-up

An excellent report produced by Deloitte which looks at the growing power of consumers  and also a second report examining power in the luxury goods market.

https://www2.deloitte.com/global/en/pages/consumer-business/articles/gobal-powers-of-consumer-products.html

https://www2.deloitte.com/content/dam/Deloitte/global/Documents/consumer-industrial-products/gx-cip-global-powers-luxury-2017.pdf

 

Consumer Insight 2.4

Visit the government’s website to learn about the latest plans for wind farms in the UK: https://www.gov.uk/government/news/worlds-largest-windfarm-receives-planning-go-ahead

Visit the Wind Energy Facts website for facts and figures on wind energy and wind farms: http://www.wind-energy-the-facts.org/

 

Consumer Insight 2.5

This is the website for China Internet Network Information Centre where you can learn more about social networking in China: https://cnnic.com.cn

Visit the Ab In Bev website to learn more about their campaigns: http://www.ab-inbev.cn/

Red Tech Advisors is a research and advisory firm focussed on China’s ConsumerTech  and ConsumerWeb sectors: http://www.redtechadvisors.com/