Chapter 2 Web links
Consumer Insight 2.1
Read this Guardian article on nudge theory to learn more about how governments use such tactics: https://www.theguardian.com/politics/2013/nov/12/government-nudge-theory-budge
This links to a pdf produced by the Local Government Association. It contains case studies and real-life examples of government initiatives: https://local.gov.uk/sites/default/files/documents/changing-behaviours-publi-e0a.pdf
Visit the official Lazy Town website to see more of the characters:
Consumer Insight 2.2
Read this report produced by the House of Lords Science and Technology Committee to learn more about behaviour change and how easily consumers are influenced: http://www.publications.parliament.uk/pa/ld201012/ldselect/ldsctech/179/179.pdf
Consumer Insight 2.3
Interesting article by the Guardian looking at the power of the consumer in the domain of ethical consumption:
An excellent report produced by Deloitte which looks at the growing power of consumers and also a second report examining power in the luxury goods market.
Consumer Insight 2.4
Visit the government’s website to learn about the latest plans for wind farms in the UK: https://www.gov.uk/government/news/worlds-largest-windfarm-receives-planning-go-ahead
Visit the Wind Energy Facts website for facts and figures on wind energy and wind farms: http://www.wind-energy-the-facts.org/
Consumer Insight 2.5
This is the website for China Internet Network Information Centre where you can learn more about social networking in China: https://cnnic.com.cn
Visit the Ab In Bev website to learn more about their campaigns: http://www.ab-inbev.cn/
Red Tech Advisors is a research and advisory firm focussed on China’s ConsumerTech and ConsumerWeb sectors: http://www.redtechadvisors.com/