Chapter 2 Web exercises

Exercise 1

Look at the following website:


Exercise 2

Identify the main themes used in this railway safety analysis.

Which can be classified as developed upon behavioural economics? How is an understanding of choice architecture and systematic behaviour mapping used in this project?

How can experiences be used in different ways? Take a look at the Frozen Cinema experience below and consider how experiential marketing might be used for other social issues.

Back to top