* not completed

. From your understanding of behavioural economics, which of the following sets of words best describe the reflective mode of thinking?

Uncontrolled, effortless, slow, conscious, associative correct incorrect

Controlled, effortful, slow, conscious, deductive correct incorrect

Uncontrolled, effortless, fast, unconscious, associative correct incorrect

Controlled, effortless, slow, unconscious, deductive correct incorrect

* not completed

. Norms are:

The laws that attempt to encourage excessive consumption correct incorrect

The formal rules about how to shop correct incorrect

The formal rules that govern behaviour correct incorrect

The informal rules that govern behaviour correct incorrect

* not completed

. Experiential consumption helps us to understand:

Consumers as problem-solvers correct incorrect

The sensory and hedonic aspects of consumption correct incorrect

Where consumers go for the best shopping experience correct incorrect

The rational aspects of consumer behaviour correct incorrect

* not completed

. A consumer culture theory study, exploring how personal grooming practices have changed over the last 50 years, is most likely to fall into which of the following CCT themes?

Consumer identity projects correct incorrect

Marketplace cultures correct incorrect

The socio-historic patterning of consumption correct incorrect

Mass-mediated marketplace ideologies and consumers' interpretive strategies. correct incorrect

* not completed

. Which of the following is a technique used in Neuromarketing research?

dMRI correct incorrect

EEC correct incorrect

fMRI correct incorrect

EEB correct incorrect

* not completed

. Thinking about adoption of new technology, early adopters tend to be:

People who genuinely enjoy the process of discovering new technologies and likely to embrace new social technologies before most people do. correct incorrect

Conservative, somewhat skeptical, cautious of new products and progress, preferring and relying on tradition. correct incorrect

Consumers who get up early in the morning to go shopping correct incorrect

Visionary, imaginative individuals, who are technology enthusiasts; want to be the first to get new technological products. correct incorrect

* not completed

. According to Prensky:

A digital immigrant is a person born or brought up during the age of digital technology and so has been familiar with computers and the Internet from an early age. correct incorrect

A digital immigrant is an individual who was born before the existence of digital technology and adopted it to some extent later in life. correct incorrect

A digital immigrant is someone from another country using digital technology in a language that is not their native language. correct incorrect

* not completed

. Which of the following is an example of priming?

Asking children what their favourite superhero would eat, to encourage them to eat healthier food. correct incorrect

Asking children what is their favourite food to eat, to encourage them to eat healthier food. correct incorrect

Asking children to list all the fast food outlets they can, to encourage them to eat healthier food. correct incorrect

* not completed

. The launch of iPhone 8 is an example of:

A continuous innovation correct incorrect

A dynamically continuous innovation correct incorrect

A discontinuous innovation correct incorrect

* not completed

. Mobile technology affects consumer behaviour in which of the following ways?

It facilitates the use of location-based services correct incorrect

It stops consumers comparing prices in store correct incorrect

It makes consumer decisions very complicated correct incorrect

It slows down consumer decision making correct incorrect