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Chapter 2 Multiple choice questions
Return to Consumer Behaviour 2e Student Resources
Chapter 2 Multiple choice questions
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not completed
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From your understanding of behavioural economics, which of the following sets of words best describe the reflective mode of thinking?
Uncontrolled, effortless, slow, conscious, associative
correct
incorrect
Controlled, effortful, slow, conscious, deductive
correct
incorrect
Uncontrolled, effortless, fast, unconscious, associative
correct
incorrect
Controlled, effortless, slow, unconscious, deductive
correct
incorrect
*
not completed
.
Norms are:
The laws that attempt to encourage excessive consumption
correct
incorrect
The formal rules about how to shop
correct
incorrect
The formal rules that govern behaviour
correct
incorrect
The informal rules that govern behaviour
correct
incorrect
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not completed
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Experiential consumption helps us to understand:
Consumers as problem-solvers
correct
incorrect
The sensory and hedonic aspects of consumption
correct
incorrect
Where consumers go for the best shopping experience
correct
incorrect
The rational aspects of consumer behaviour
correct
incorrect
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not completed
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A consumer culture theory study, exploring how personal grooming practices have changed over the last 50 years, is most likely to fall into which of the following CCT themes?
Consumer identity projects
correct
incorrect
Marketplace cultures
correct
incorrect
The socio-historic patterning of consumption
correct
incorrect
Mass-mediated marketplace ideologies and consumers' interpretive strategies.
correct
incorrect
*
not completed
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Which of the following is a technique used in Neuromarketing research?
dMRI
correct
incorrect
EEC
correct
incorrect
fMRI
correct
incorrect
EEB
correct
incorrect
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not completed
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Thinking about adoption of new technology, early adopters tend to be:
People who genuinely enjoy the process of discovering new technologies and likely to embrace new social technologies before most people do.
correct
incorrect
Conservative, somewhat skeptical, cautious of new products and progress, preferring and relying on tradition.
correct
incorrect
Consumers who get up early in the morning to go shopping
correct
incorrect
Visionary, imaginative individuals, who are technology enthusiasts; want to be the first to get new technological products.
correct
incorrect
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not completed
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According to Prensky:
A digital immigrant is a person born or brought up during the age of digital technology and so has been familiar with computers and the Internet from an early age.
correct
incorrect
A digital immigrant is an individual who was born before the existence of digital technology and adopted it to some extent later in life.
correct
incorrect
A digital immigrant is someone from another country using digital technology in a language that is not their native language.
correct
incorrect
*
not completed
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Which of the following is an example of priming?
Asking children what their favourite superhero would eat, to encourage them to eat healthier food.
correct
incorrect
Asking children what is their favourite food to eat, to encourage them to eat healthier food.
correct
incorrect
Asking children to list all the fast food outlets they can, to encourage them to eat healthier food.
correct
incorrect
*
not completed
.
The launch of iPhone 8 is an example of:
A continuous innovation
correct
incorrect
A dynamically continuous innovation
correct
incorrect
A discontinuous innovation
correct
incorrect
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not completed
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Mobile technology affects consumer behaviour in which of the following ways?
It facilitates the use of location-based services
correct
incorrect
It stops consumers comparing prices in store
correct
incorrect
It makes consumer decisions very complicated
correct
incorrect
It slows down consumer decision making
correct
incorrect
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