Consumer Insight 10.1

Andrew Ehrenberg and Gerald Goodhardt have written a short piece on Double Jeopardy and repeat purchasing rates which can be found here: http://bus.lsbu.ac.uk/cibs/sites/bus.lsbu.ac.uk.bus.cibs/files/Report%2026%20DoubleJeopardy_0.pdf

Consumer Insight 10.2  

Here is the Guardian’s take on the Yorkie advertising campaign: http://www.theguardian.com/media/2002/mar/27/advertising.marketingandpr

Visit YouTube and watch one of the Yorkie adverts here: https://www.youtube.com/watch?v=QcjlzSod0CE

You can read a recent piece by Byron Sharp on big brands here:

https://www.marketingscience.info/are-big-brands-dying/