Chapter 10 Web links

Consumer Insight 10.1

Andrew Ehrenberg and Gerald Goodhardt have written a short piece on Double Jeopardy and repeat purchasing rates which can be found here:


Consumer Insight 10.2  

Here is the Guardian’s take on the Yorkie advertising campaign:

Visit YouTube and watch one of the Yorkie adverts here:

You can read a recent piece by Byron Sharp on big brands here: